By Ben Bowers
on 10.1.09

the-beer-bellyWe wouldn’t be going too far out on a limb if we proposed that beer improves just about any situation, even running a marathon. Much to our chagrin though, beer isn’t always allowed in every setting, at least if you’re the rule-following type and don’t live in Montana. But as the saying goes, where there’s a will there’s a way, and, thanks to the rocket scientists over at Cooler Fun LLC, the Beer Belly is your freedom pass to hops-inspired levity, anytime, anywhere.

Designed to be hidden under clothing, the beer belly consists of a 80oz wide-mouthed bladder and a neoprene, skin-toned sling. Simply put it on, fill it up, and throw concerns for personal image out the window along with a small component of self respect – from there you’re good to go.

All joking aside, there is something to be said for the money saving potential the beer belly brings to major sporting events, not to mention its capacity for skipping the wait in ridiculous lines. It also has great groomsmen and bachelor party gifting potential. Hilarious and somewhat practical, if any of you brave Tailgators in our audience manage to get your hands on one, please share your experience. Preferably not while wasted, though. On second thought, forget that last line.

Cost: $35

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