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Headquartered in San Francisco, Xetum is a rising watch brand that anyone who’s into timepieces should definitely keep an eye on, especially if mid-market pricepoints represent your own personal sweet spot. Designed in the U.S. but built in Switzerland around high-grade Swiss movements, these timepieces provide tremendous value that both fashion lovers and watch aficionados can appreciate.

Currently offering two models, we had the chance to try out both on the streets of New York city and assess just how much of a reaction these two simple and clean west coast imports could incite from a town whose denizens are exposed daily to the finest timepieces in the world.

Classified by their stout (40mm diameter x 11mm thickness), lug-less 316L surgical stainless steel case design with exposition back, both the Stinson and Tyndall are striking pieces to behold and available in white or black face colorings. They also feature the same handmade, contrast stitched straps comprised of environmentally friendly tanned leather and naturally brown Italian cork lining, as well as the identical push-button release butterfly clasps with the Xetum engraved logo.

However, pricewise, the Tyndall is slightly more expensive due to it’s higher grade ETA 2895-2 elaboree Swiss automatic watch movement with 27 jewels and small second indicator. This same movement can be found in more widely recognized time pieces made by Bell & Ross and Cartier, just for way more money, which makes the Tyndall a huge bargain. That’s not to imply that the Stinson’s own ETA 2824-2 Swiss automatic watch movement with 25 jewels is some how shabby, though. On the contrary, it too represents a steal considering the watch still costs less than $1,000.

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What’s even more impressive, though, is Xetum’s overall focus on doing good by the Earth. Packaged using eco-friendly materials such as rubberwood for the box and using protective paper provided by Ecological Fibers, Xetum’s founder Jeff Kuo has spared no expense to create an environmentally-sustainable business. In fact Xetum has even partnered with Carbonfund.org to offset its overall carbon footprint and hosts its website using a Eco-friendly provider.

Technical and manufacturing details aside, the things we enjoyed most about each of these watches were the conversations they started and their ability to match just about any kind of attire. Out and about in the city, we caught plenty of furtive, wristward glances and fielded several direct questions about who made them and where they were sold. We also rarely felt the compulsion to switch watches when transitioning from work to an evening out with friends (or vice-versa), which is a quality we usually associate only with some of our more expensive, prestigious timepieces.

Conveniently, Xetum is currently running a sweepstakes to give away a watch, which you can learn more about by visiting their site. Of course if you’re already convinced either Xetum model is right up your alley, simply follow the link below to purchase.

Buy NowTyndall: $1,395 | Stinson: $995