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Samsung isn’t the first company to think that by tacking the word “super” to their products, it would enhance their appeal. Think “Super Nintendo”, “Super Soaker”, “Super bowl”…etc. Combine that with the word “Galaxy” in the name and you’ve got yourself a device that’s positioned to rock the world Segway Style, or at least that’s what the marketing folks hope to communicate. Officially launched today, outside of the hype, the Samsung Galaxy S stands apart from other Android 2.1 smart phones in several key areas that make it an appealing next generation handset.

As hinted earlier, the main draw involves its 4-inch WVGA 800 x 480 Super AMOLED display. Though it’s not the first handset from the firm to feature this upgrade, the benefits touted from Super AMOLED include: better viewing even in bright sun light, less reflection, wider viewing angles, vivid colors, and lightening fast touch response, thanks to its touch sensors being integrated directly into the main display layer. While we haven’t yet had the chance to put our hands and eyes on the technology ourselves, these comparison display shots showing the Super AMOLED next to the Nexus One seem to verify the claims.

Determined not to be a one trick pony though, the Samsung Galaxy S also packs a 1GHZ processor, making it more than capable of handling the demands of HD video and augmented reality functions through various applications. This power also comes in handy for running Samsung’s so called “Smart Life” intelligence, which makes use of personal preferences to gather online info a user wants and needs into a customizable daily briefing. Social Hub technology similarly works as an always-on feed for all manner social networking activities, keeping users up to date on every poke and tweet happening in their life. Other high end photog niceties thrown in include 720p video recording and 5 megapixel camera.

Slated to hit shelves world wide sometime this year, we’ll be sure to keep an eye on this Android heavy weights movement’s stateside, and update you accordingly.

[via Engadget]