Everybody and their uncle is slapping clothing brand names on vehicles. It started with goofy ideas like the “Eddie Bauer” Ford Explorer and the “Nautica” Mercury Villager minivan and now it’s morphed into the ridiculous Hyundai Genesis Prada Special Edition. Finally, a carmaker is doing it to someone else. Mercedes-Benz did just that by emblazoning its name and more on a helicopter. The EC145 Mercedes-Benz Style Eurocopter is the first product released from this MB product line. The entire upscale interior was designed and built in house by the Mercedes-Benz Advanced Design Studio in Como, Italy and reflects a remarkable attention to detail and quality. Pulling high-end wood trim and ambient lighting features from the gorgeous Merc S-Class, the EC145 raises the bar for helicopter interiors, most of which border on pure utilitarianism rather than comfort and luxury. Created to wow and to meet the demands of affluent European businessmen, the helicopter itself is a twin-engine whirlybird that has up to eight passenger capacity plus two crew members (someone has to fly it) and has been popular for executive travel, search and rescue and medivac uses. In this posh configuration you see here, it’s unlikely that anyone in less than a $5,000 suit will be situated in the passenger compartment. So, what’ll it cost you? A hefty $5.5 million. Ouch.
More photos after the jump.
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