By Ben Bowers
on 8.11.11

Fashion giant Ralph Lauren has launched a new brand, Denim & Supply, that according to the press literature is born out of the warehouse and artistic communities of Brooklyn. From what we’ve seen, the entire line is defined by a weathered, vintage look (which isn’t all that surprising given Brooklyn’s their muse) that seems to slide nicely between the prep school swagger of Rugby, and the higher-end westerner aspirations of RRL. Unlike the aforementioned siblings brands which are limited to high end department stores or boutiques, Denim & Supply will be sold across the country through Macy’s. Prices range between $39.50 – $298, with basic button ups starting at $70, sweaters $85, and basic jeans between $70 to $90. Expect to see more from this brand as fall approaches.

Buy Now: $40-$300