The fine folks at Gear Junkie brought this film starring Minneapolis custom bicycle builder Eric Noren, founder of Peacock Groove Cycles to our attention. Proclaimed as the Liberace of bikes by some, in this short film Noren covers his approach to creating the ultimate two-wheeled ride that hipsters, road bikers, or any fan of self-powered two wheeled transportation can get behind.
ADVENTURE IS ONE CLICK AWAY
Subscribe to GP for a daily dose of the best in gear, adventure, design, tech and culture. 5pm sharp.