By Ben Bowers
on 12.14.11

The fine folks at Gear Junkie brought this film starring Minneapolis custom bicycle builder Eric Noren, founder of Peacock Groove Cycles to our attention. Proclaimed as the Liberace of bikes by some, in this short film Noren covers his approach to creating the ultimate two-wheeled ride that hipsters, road bikers, or any fan of self-powered two wheeled transportation can get behind.

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