People at the helm of Apple, like Jony Ives and the late Steve Jobs, tend to get all of the credit for the company’s constant innovation. Startups like the Nest Learning Thermostat and Flipboard, which were both founded by Apple alums, proved though that Cupertino’s talent pool is incredibly deep and certainly capable of innovating in all kinds of categories.

In2technologies is a new player in the home theater space, developed by former Apple Audio Lab head Tod Beauchamp, and Sony engineering exec Mike Fidler. Together, they have re-thought the home theater in the same way Jobs approached personal computing, with the goal of making make home audio systems more consumer friendly and easier to setup. Their Unity all-in-one home theater system combines a left, right, and center speaker sound bar with, a TV stand, dual subwoofers, DVD/Blu-ray player, and iPad/iPhone dock into one cohesive unit, which then connects to a flatscreen using a single HDMI 1.4 cable. Wireless rears are also included for a fully immersive 5.1 surround sound experience.

That tight level of integration allows consumers to setup an excellent sounding home entertainment system in under 15 minutes. It’s also quite space-conscious, and oozes with Apple-esq aesthetics. The final cost for this breezy beautiful setup is still undisclosed, but don’t expect anything less than $1,000. You didn’t think sleek convenience like this would come cheap, did you?

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