By Jonathan Gallegos
on 3.19.12
Photo by Joey Roth

James Brown accurately described hustle with his 1970s funk hit, “Get Up”. It was music, but it was also gospel for Brown, who holds the record for having the most charted Billboard Hot 100 singles, yet never reached number one. You’re probably wondering what that has to do with letterpress poster art.

Well, we think the Godfather of Soul would give his stamp of approval to this clever poster by designer Joey Roth entitled Charlatan, Martyr, Hustler, printed on 32# lettra text weight stock (which you can see being made after the break). The message isn’t quite as in your face as your average motivational poster, but if we had to put words in Joey Roth’s mouth, acting naturally as Mr. Dynamite, it would go something like “if you have a dream, get up, chase it, stay on the scene” — followed by a few steps of the Mashed Potato.

Joey Roth truthfully developed it as the first cover for 48 Hours Magazine, stating “it captures my approach to design: giving form to objects and then clearing a path for them to enter the world.” That’s just what we said, right?

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