One look at Poler’s product line which includes phenomenal names such as the Duffaluffagus ($80), and items like the Napsack ($130), a wearable sleeping bag with sleeve holes and a hood, and you’ll quickly understand this is no Patagonia in the making. Instead, they’d rather focus on creating some hard-hitting camping gear with a pinch of humor and a whole lotta style. Tipping their trucker hat to the vintage outdoor looks of the 60s and 70s, Poler offers classic bags (The Rucksack), as well as functional tents with lightweight aluminum poles (The Man Tent) and (The Two Man Tent) for weekend adventures.
Poler’s current roster of extreme athletes and taste-makers behind their cause is also impressive. Specifically the brand sponsors teams of snowboarders (Bryan Fox, Curtis Ciszek, Scotty Wittlake), skateboarders (Alex Olson, Arto Saari, Keegan Saunder), photographers (Scott Pommier, James Bowden, Benji Wagner) and cinematographers (Alex Craig, Jon Humphries, Corey Adams). With so many different pokers in the campfire, it’s no wonder Poler chose the tagline: The World’s Highest Standard of Stuff.
Buy Now: $30+
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