You like to make your own way and your individualism isn’t the kind that draws throngs of onlookers waiting to witness a monument to poor choices. Derivative themes, styling and the kind of originality that comes out of a copy machine are everywhere. But what if you could set a goal of creating a car that was not only unique, but environmentally conscious and ahead of its time? That car would be the Toyota Prius. Progressive in its hybrid technology, it’s not just a green car for the world, it’s a car for the everyman.

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Real life hybrid for the real life. The third-generation Prius is everyday innovation on four-wheels.