Pathos — that’s relevant experience and credibility for you non-rhetorically adroit folk — is everything when it comes to how-to books. That’s why The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years ($20) gets two green thumbs up from us. Written by Patagonia’s founder and owner Yvon Chouinard and the co-editor of the company’s “Footprint Chronicles” Vincent Stanley, the book uses Patagonia’s creation story to dispense immense wealth on economic and ecological success in the business world. Discard the fact that Chouinard’s name sounds like a bond villain — the man is on an Al Gore-level of environmental health consciousness while maintaining impressive business credentials. Credentials like, you know, running Patagonia for 40 years. The book focuses on healthy business tactics relating to owners, workers, customers, communities, and nature. Reasonable and comprehensive? We think so.

Buy Now: $20