Let’s face it. Unless you carry around an AmEx of the black variety, most travel services wind up tendering sub-par services and useless bonuses. Not so with Valet, the wayfaring brainchild of co-founders Josh Spear and Aaron Rutledge.

Blame it on our self-reliant approach to travel, but we can’t think of a single service in recent history worth writing home about. For us, journeys usually begin with personal recommendations from colleagues and friends, served with a side of personal bookmarks and hand-written clippings. With Valet’s launch this week, we’ve come away mightily impressed. Not at some vast crucible of over-saturated slideshows and tired itineraries, but piqued with Valet’s focus on hand-picked benefits and tightly edited advice from a wide network of friends and colleagues, including the likes of Ben Clymer, Josh Rubin, Jeff Staple, and Neil Blumenthal — and growing daily.

Through a handsome site, above and beneath, Valet is refreshingly absent of shouting discounts and deals. All the same, there’s no denying the growing list of killer hotels offering discounts — up to 40% off for members — enough to offset the $199 yearly fee severalfold. Valet may not be the kind of service for the flyer who spends all their time on a weekly Saratoga to Sioux Falls commute (nothing wrong with that), but if you take your travel well-considered, then consider Valet an upgrade well-earned.

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