Gant is back with a vengeance, thanks in large part to the talents of creative director Christopher Bastin. The yachting-in-the-Hamptons lifestyle has resonated with blue blood East Coasters for years, but that hasn’t stopped the company from opening its first beachhead on the West Coast in the heart of Venice — that California capital of beachwear, expensive coffee and “we don’t give a damn” attitude. We dropped in on the new outpost to take a deeper look at their Rugger collection and see how the brand holds up in the sunshine state.
The store is as you’d expect for Gant Rugger, both clean and old school — literally, the wood floor was sourced from an old school gym — and serve as an ideal backdrop for Gant’s Rugger collection. Vintage hunting is the store’s biggest influence — in fact throwback style was so important in the store’s creation that Gant hired local craftsman Eric Gustafson to create modern fixtures out of antique wood, brass and tile, adding a nice touch next to the 1950s teak furniture that fills the 1700-square foot shop. The Rugger collection follows suit, blending leather patches, gold buttons, textured fabrics and other retro style with modern fit. In fact, much of the Rugger line is inspired by Bastin’s vintage store finds, like the High Roller, which is modeled after a 1970s 3/4-length driving jacket.
Whether you’re into vintage clothes or just enjoy good fashion, if you happen to be cruising around Abbot Kinney, Gant’s new digs are worthy of a visit.