Empire Mayonnaise ($6+) is either simplifying or mucking up the most polarizing condiment in your fridge. Started in 2011 by Sam Mason and Elizabeth Valleau, the Brooklyn-based company is classing up the blue collar sandwich lubricator for foodies by experimenting with ingredients such as emu and ostrich eggs as bases and creating flavors that include black garlic, miso and white truffle, just to name a few. The shop tends to work in small-batch runs, and because flavors are continuously selling out and changing, the brand recommends you keep up to date on their twitter account. Tweeting about mayo? Your move, Miracle Whip.
Buy Now: $6+