By Chris Wright
on 10.3.12

Building a barrel? Sounds lame, especially when there’s a million more K-Pop stars waiting to be discovered singing about their hood. Wrong. Hold off on “Gangham Style Dubstep remix” for a few minutes and watch something that really matters for once, you sap. You owe these barrels. After all, this special breed made at Jack Daniels’ Cooperage in Louisville, Kentucky are built to hold the one and only No. 7 — that special spirit responsible for many a wonderful evening and probably a few crushing mornings to boot. The video’s shot in a “How-It’s-Made on speed” style, so you’ll still have plenty of time to watch the rest of the internet’s displays of stupidity.