Building a barrel? Sounds lame, right? Wrong. This special breed made at Jack Daniels’ Cooperage in Louisville, Kentucky are built to hold the one and only No. 7 — that special spirit responsible for many a wonderful evening and probably a few crushing mornings to boot. The video’s shot in a “How-It’s-Made on speed” style, so you’ll still have plenty of time to watch the rest of the internet’s displays of stupidity.