When you spend as much time as we do scouring the known universe in search of noteworthy products, one thing becomes abundantly clear: building a single great thing is a phenomenally difficult accomplishment, and repeating it is next to impossible. Every so often though, a company emerges that defies the odds and changes the world forever. In the process of revolutionizing their respective fields, the brand’s name becomes synonymous with their accomplishments, and its products serve as the benchmark by which all others are measured.

Today, we’re pleased to announce the first installation in a series of permanent resources called Brand Guides — designed to provide you, our readers, with an in-depth look at the history, provenance and innovations of some of the world’s most respected companies. Our inaugural entry focuses on the legendary camera maker Canon and its 70+ years spent advancing the world of photography.

Here, you’ll also find helpful buying guides for picking the right Canon setup in a growing list of shooting scenarios. You’ll also discover links to other resources we’ve published, including our how-to Sharp Shooter series. In short, this is the new home for all things Canon here at GP, and you can keep up with our updates from now by simply visiting gearpatrol.com/canon or hitting the link below.

Class is officially in session.

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Special thanks to Canon for helping make this brand guide possible. Canon, Long Live Imagination.