Rather than creating maudlin product spots to peddle their premium jeans, Tellason decided to document the stories and lifestyles of their clientele. Their first film highlights the work of Todd Blubaugh, a Seattle-based artist who spends his time both behind a lens and fabricating one of our favorite forms of functional art: custom motorcycles. Todd’s words reveal a passionate pursuit of authenticity in his work as both a shooter and builder, while flirting with the romance of life on the road — which sounds like a great way to break in some 16.5-ounce selvedge denim.