Fashion trends are as capricious and dispensable as the blasé hipsters who sport them. Enduring appeal, on the other hand, is hard to come by. That’s what makes the both Levi’s and its 501 Jean such icons; it’s why we keep a framed poster of the 501’s history on the wall here at the GP offices. In a masterstroke of marketing, Levi’s put together this energetic film, which reminds us just how rich the 501’s history is. Donned by movers and shakers from the railroad builders of the 1870s to the student leaders of the Civil Rights Movement, the 501 has grown into an emblem of American progress. It’s good to be reminded every once in a while that truly great design is understated, democratic, and timeless.
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