Bespoke: a word that conjures much fantastical imagery; namely, unique style, desirability and extravagant (read: prohibitive) expense. After all, you don’t visit Savile Row so you can blend in. Made to measure suits are one thing, but you don’t have to take out a mortgage to acquire custom-made wristwear. Last year Universal Watch Company introduced the Boccia id Watch Configurator, making it possible for customers to shop online and personally choose the case, bezel, dial, hands, sub-hands, strap and crystal used to make their next watch. There are over 12 million variations possible — about enough for everyone in Shenzen, China and Portland, Oregon to get one watch, each of them different.
The finished product is a casual, 45mm sport watch that’s also waterproof to 330 feet. Whether you choose the classic or multifunction chronograph, it’s hard to argue with next day delivery and prices that top out around a few hundred bucks. Best of all, these watches are assembled right in the good ol’ U.S. of A., and in Las Vegas, no less — so you know they’re ready for a good time, whether you’re headed to the office, out for the evening or suited up to meet with some other high rollers.
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