This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s $26,000+ H6D . Big news? Yes. But the X1D still cost roughly $9,000 — just for the body. Three months later — which brings us to today — Fujifilm announced their own medium-format mirrorless camera, the GFX 50S, and if history runs true, it’ll be offered at fraction of the X1D’s cost.

The GFX 50S will have Fujifilm’s new G Format sensor, which will offer 51.4MP resolution, similar to what the X1D and Pentax’s 645Z have. Additionally, Fujifilm will release six Fujinon GF lenses — 63mm f/2.8, 32-64mm f/4, 120mm f/4, 110mm f/2, 23mm f/4 and a 45mm f/2.8 — that will fit over the GFX 50S’s new G Mount. Expect the camera and lens system in early 2017. Although pricing isn’t set in stone, Fujifilm expects the GFX 50S, with the 63mm standard prime lenses, to be significantly less than $9,000.

For further reading on the GFX 50S camera, see these other reviews:

Digital Photography Review, Fujifilm Announces Development of GFX 50S
Peta Pixel, Fujifilm Announces Its Medium Format Mirrorless, the 51MP GFX 50S