Two years ago, Bob Parsons set out on a mission to change the game of golf. The billionaire founder of GoDaddy hired two former top-level designers from Ping and told them to make the greatest golf clubs the world had seen — money was no object. Thus, PXG was born. Since then, dozens of professional golfers have sworn their loyalty to PXG’s clubs, including Zach Johnson, Billy Horschel, James Hahn and Charl Schwartzel. The company’s latest line of irons, the 0311XF, includes some of the most innovative forged irons ever designed. A large internal cavity injected with vibration-dampening thermoplastic elastomer, combined with a long head and what PXG claims to be the world’s thinnest club face, makes the club exceptionally forgiving; tungsten-alloy weights and a wide sole prevent nasty slices. It hits the ball like a game-improvement cavity-back iron, yet swings with the superior feel and control of a blade iron. And, at a PXG-authorized retailer, every club is custom fit to you.