WHAT IS GEAR PATROL

Gear Patrol is a unique resource created by real men, for real men.

Please allow us to elaborate…

INTRODUCTION

Gear Patrol is an independently published online journal. We update Gear Patrol daily to bring men a unique and well-advised dose of gear, guides, and insider editorials. We focus on pertinence to our audience by melding products and lifestyle-oriented articles. Our site is authored by the same men that we target - aspirational and discriminating men with a unique understanding of value, luxury, and singularity.

Our mission is to deliver the gloss of a traditional men’s magazine charged with the speed and relevance of the web, all while following the Gear Patrol 5 Point Pledge (see below). At Gear Patrol, the scroll wheel on your mouse becomes the equivalent to flipping through pages of your preferred men’s magazine. So why replace your periodical intake with a daily dose of GP? Because, here, your content is organized topically, and we promise not to annoy you with subscription cards or ugly design. No need to thank us. It’s our pleasure.

5 POINT PLEDGE

Each member of the Gear Patrol crew is expected to meet high expectations, to emulate the priorities that we feel men value. To that point, here’s is our pledge to you:

1. Gear Patrol will provide men with real content that’s been discovered, curated, and reviewed by real men. We call it the DCR process. We will strive to focus on pertinent products, lifestyle tips, and editorials with aspirational and discriminating men like you in mind.

2. Gear Patrol will deliver our content to you with the speed and relevance of the web. No, we won’t write on something just because it came out that day (though that may happen), but we will make sure that those things that we do feature about are pertinent to you. Gear Patrol will not publish anything that has not been personally reviewed, purchased, owned, or in procurement by a member of our hand-selected crew.

3. Gear Patrol will look subjectively awesome. We may not be the best designers out there and we may even make the occasional mistake, but we defnitely won’t melt your face with a horrendous, ad-laden, craptastic excuse for a website. We’ll strive to deliver our content via a custom format that kind of breaks down like this: website + magazine + blog. That means you’ll get the usability of a website, the gloss of a magazine, and the readability and conversational approach of a blog. That said, never call us blog though. Never.

4. Gear Patrol will focus on serving aspirational and active-lifestyle men. That’s who we are. Is that you, too? Gear Patrol was born from the blood, sweat, and tears of men who are interested in general gear, sports, autos, style, outdoors, technology, and current events. Gear Patrol’s editorial crew is comprised of men who share your passions. We will harness those passions and serve them up in articles and features written by men who are just like you - not some snarky freelance content-cranker who’s paid 25 cents a word.

5. Gear Patrol is and will continue to be the definitive resource for the ever-evolving man. Period.