Smart Wool Socks
Educate Your Feet

In the world of socks, somewhere between your dress socks and your athletic socks, exists a weird limbo zone. I’m talking about socks that can be worn with some casual shoes and jeans, without having that now-dreaded white cotton showing (apparently the ladies notice… who knew?). This wouldn’t have bothered me in college, but now that I’m growing up and care a little more about looking sharp, I’ve found myself searching for a solution. I recently found the best option so far in the offerings of Smartwool.
Though they offer both athletic and dress socks, they have a plethora of casual socks in all sorts of solids and patterns. I’ve been submitting three pairs to my testing and I love ‘em; they look great with my desert boots and even dress shoes if they need to. The best part has to be the cushioning bottom that elicits that “ahhhh” feeling from my paws with each step I take. All this would be pretty sweet on its own, but as you probably gathered from the name, all of Smartwool’s socks are made of Merino wool. Merino wool is not only renewable, but keeps your feet warm even when wet. Not to mention, it doesn’t develop a raucous odor like synthetics. Plus, if you’re like me, you still associate wool with some hand me down that itched worse than anything those sorority girls could give you. Fear not, as the Merino wool does not itch at all, even when used in other articles of clothing (stay tuned). Smartwool gives you lots to like. So stop flashing the ratty Champions and add some flair to your ankles.
Editor’s Note: After wearing the Diamond Jim, Tattersal, and Adventurer socks the last couple months, my only recommendation would be to consider sizing up, as I’ve found some of them slip down because they’re too small.
Cost: $18-20


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I love patterned socks. My favorite pair are a green/white/yellow horizontal stripe from gap. Sounds strange, but i've gotten TONS of compliments from the female persuasion for adding a splash of color to an otherwise standard outfit.
I'll buy them 3 at a time on random whims for $4, $5 a pop on my rare shopping excursions and rotate. I have still yet to wear out a pair, although i have lost an odd sock or two in the abyss of my washing machine,
I have a pair of Smart Wool socks and use them all the time.
I love Smart Wool, I'm glad you're giving this brand more recognition Jon. I've had atleast 5 pairs of these at all times for about the last 6 years. They last forever and are absurdly comfortable.
Amen to SmartWool - the companies makes some great socks. After switching to SmartWool a few years ago, it is tough to go back to cotton. Socks are one area where I can afford to splurge.