Primer: Mad Men Season 3
Including Period-Appropriate Drink Recipes: Manhattan, Old Fashioned

Don Draper is back along with the rest of the Sterling Cooper crew. Hype aside, this show belongs on any respectable man’s DVR schedule. Created by Scott Weiner (of Sopranos fame), Mad Men’s ability to squeeze every last ounce of angst-riddled tension from the 1960’s New York lifestyle is pure (un)adultered television genius.
Mad Men Season 3 premieres this Sunday at 10pm on AMC (and AMC HD), and we’ve put together a quick Gear Patrol primer to get you, well, in the mood. Photos of January Jones the show (courtesy AMC), the full episode finale, and a season 2 recap. We’ve also asked the folks at Knob Creek to provide recipes for two classic drinks oft seen on Mad Men: The Classic Manhattan and an Old Fashioned. They’ve kindly obliged, and we fully endorse sipping these beverages during your viewing.
Check it all out after the jump.
Mad Men Season 3 Gallery
All photos by Frank Ockenfels, III
Links & Information
Cast & Characters
Season 3 Premiere Party Photos
Mad Men Television Schedule
10 Most Shocking Moments on Mad Men (TV Squad)
Mad Men Season 2 Recap
Next Page: Mad Men Season 2 Finale (full episode), Knob Creek’s Manhattan and Old Fashioned recipes.












because of mad men i now order an "old fashioned" when i'm at the bar. if i had the 1960's suit, that would be the epitome of badass.
Mad Men is my favorite show,and I eagerly await it's return. My Sunday schedule has been cleared of distractions so that I can watch. Because of this show, not only do I feel that smoking has been re-glorified (I like an occasional cig), but I also now drink an Old Fashioned at the bar. However, it's not the prohibition-era kind with fruit. According to Esquire's drink master and historian, David Wondrich, the fruit was added to many cocktails because cheap bootleg liquor tasted awful. Here's the proper way to make it:
http://www.esquire.com/features/drinking/most-pop...
Keep in mind, you actually have to _like_ the taste of bourbon, otherwise don't bother. Same with Martini's; if you don't like the taste of Gin, then don't drown it out with olive juice - drink something else!
A proper Manhattan should be stirred, never shaken. If you shake it, it will become cloudy from the air bubbles and will most likely have ice chunks in it from the shake. Remember… never shake. A proper old fashioned should not have muddled fruit although many top mixologists these days will muddle an orange zest for the essential oils. I do like this approach because orange oils pair well with bourbon. The original Old fashioned, to the best of my knowledge utilized a lemon zest, although I don't think it was muddled. Either way, skip the fruit salad, and make it the correct way.
Jeffrey Morgenthaler makes a great old fashioned here:
http://www.youtube.com/watch?v=LufrnOktZiA