Sony A290 DSLR
Sony's New "Bargain" DSLR
The new Sony A290 DSLR ($499) will be Sony’s lowest priced DSLR. The 14.2 megapixel DSLR features a 14.2 megapixel sensor, 3200 ISO, SDHC/Memory Stick Pro card slot, HDMI output with Bravia sync, 2.7″ Clear Photo tilt/swivel LCD, 18-55mm kit lens, BIONZ processor, phase-detection autofocus, 2.5 fps shooting, RAW compatibility, 500 shot per charge Li-Ion battery, improved grip design, revised button layout, pop-up flash, and a new on-screen graphic display to help aspiring photographers see the effects of their settings on the final picture. Yup, a Sony product that’s not overpriced. We’re surprised too.
Buy Now: $499 (Summer 2010)
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More style and value by Sony for first-time DSLR users Easy-to-use DSLR-A390 and DSLR-A290 with 14.2 megapixels
09 June 2010
• DSLR-A390 with 14.2 megapixels, Quick AF Live View and 6.7cm (2.7-inch) tilt LCD; DSLR-A290 with 14.2 megapixels
• Compact, stylish body with new grip design and revised button layout for comfortable handling
• Quick AF Live View with tilt LCD (?390) for live image preview with fast, accurate autofocus
• Friendly on-screen Help Guide and Graphic Display
• HDMI output and BRAVIA Sync
The ? (Alpha) digital SLR range from Sony grows further with two stylish, affordable new entry-level cameras.
Ideal for first-time DSLR users, the DSLR-A390 (?390) and DSLR-A290 (?290) offer a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. Just as importantly, they're beautifully easy to use, even if you've never handled a DSLR before.
With a resolution of 14.2 effective megapixels for flawless, low-noise images, both cameras offer the speedy shooting responses that are prized by DSLR users. The ?390 adds the extra benefit of Quick AF Live View. This unique system teams the convenience of live image preview on the tilt-angle Clear Photo LCD with speedy, accurate phase-detection autofocus.
The most affordable new DSLR from Sony, the ?290 offers the same 14.2 effective megapixel resolution as the ?390 in a compact body that weighs just 456g (excluding battery and media).
Both cameras feature an attractive new grip design that allows even more comfortable handling. Upper control areas of both models have also been revised with a clear, uncluttered new button layout.
Even DSLR novices will find it brilliantly simple to explore the generous creative features of both new cameras. The intuitive Graphic Display makes it easy to understand the relation between shutter speed and aperture, plus the effects of your chosen exposure settings on the final picture. The Help Guide offers clear, concise explanations of camera functions, illustrated by a sample image to show the results you'll achieve. Quick access to shooting and playback function menus is streamlined by colourful on-screen icons.
The ?390 and ?290 include a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA™ models. BRAVIA™ Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.
The stylish, easy to use new ?390 and ?290 digital SLR cameras by Sony are available from summer 2010.
