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Our Beginning
Founded in 2007, Gear Patrol initially began as an early beachhead for men’s gear. The internet had already established itself as a tremendous resource for those informed on what to buy, but the casual joy of product discovery, originally fostered by iconic catalogs like Sears Roebuck & Co. was conspicuously missing.
From the outset, the goal has always been to blend the core advantages of the best magazines — high quality, visually forward design and an engaging mix of tailored editorial content — with the speed and ease of the web. The result being a time-saving resource for men eager to gain an edge over their peers when it came to the products that helped define their lives.
Gear Patrol Today
While the site continues to push forth in its original vision, today Gear Patrol has expanded into a digital men’s magazine, packed with content that encompasses valuable insights on a variety of topics beyond products, including adventure and design. Staffed by a team of dedicated enthusiasts, each inspired by their own lifelong passions, Gear Patrol continues to set the pace for men’s lifestyle in the digital age across a wide variety of platforms, through a mix of expertly crafted story-telling and a laser focus on visual appeal.
About Our Team
One common trait you’ll find with our entire editorial team is the fact that they’ve all emerged from the same incredible talent pool: our dedicated and spirited audience. Sure, it’s unorthodox, but we wouldn’t have it any other way. That’s because, in a world filled with an endless supply of self-ordained experts, the need for a platform founded on trusted peer guidance is stronger than ever. So at Gear Patrol, we chose to lead simply by example.
Read more about our team below.
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Eric Yang — Editor, Founder
Eric developed a passion for media and design working for Fortune 500 companies including Scripps Network and CBS, on both web and mobile platforms. These same skills combined with a love of the print aesthetic were channeled into Gear Patrol, which he initially started as a personal blog. As a founder and editor, Eric is the creative eye of behind Gear Patrol. In the fleeting moments he isn’t dreaming of ways to improve GP, you’ll usually find Eric in an airport lounge awaiting his next adventure, working his way through a stack of magazines, peering through the viewfinder of a camera, poring over a Lego Architecture set, neck deep under the hood of his Land Rover. Twitter | Foursquare | Email |
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Ben Bowers — Editor, Co-Founder
Ben’s penchant for trendspotting developed intially as a DJ and was put to good use early in his professional analytics career at both CBS and a few NYC-based startups. Soon, his knack for monitoring the pulse of the internet was brought to bear on Gear Patrol — where, as an editor and co-founder, Ben is responsible for day to day editorial operations, as well as audience development. Though literally young at heart, this “old man” of the team enjoys watching a good movie, fiddling with the latest gadget, chatting over dinners, or walking his stubborn hound, Homer, with his girlfriend in NYC. In addition to Gear Patrol, Ben has contributed to other major online media outlets including Engadget and AskMen. Twitter | Instagram | Foursquare | Email |
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Jason Heaton — Correspondent: Timekeeping
After earning a bachelor’s degree in English Literature, Jason Heaton tried his hand at writing everything from poetry to technical manuals before finding his true calling in timepieces, travel and gear. During his tenure at Gear Patrol, he has covered a wide range of topics, from backpacking Washington’s Enchanted Valley, to scuba diving the Meso-American Reef and bicycling across Sri Lanka. Jason’s technical writing background has also served him well as editor of the site’s Timekeeping series, where he seeks to share his love for mechanical watches with readers. Jason also contributes to Hodinkee, Revolution Magazine and AskMen. Jason prefers to get outside as much as he can, testing gear in some exotic corner of the world along the way. In his down time, he’s been known to enjoy a single malt Scotch at his home in Minneapolis. Twitter | Email |
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Amos Kwon — Correspondent: Autos
If Amos isn’t dutifully studying the realm of automobilia, you’ll likely find him shooting his 12-gauge over-and under, driving his 5-speed Bimmer at “slightly” higher than legal speeds down Chicago’s Lake Shore Drive or downing a couple drams of single malt whisky, mated with an offensively large stogie. A self-proclaimed car nut, Amos was fixated on vehicles before he was old enough to get behind the wheel — which has served him well as a leading voice on all things motored at Gear Patrol. Amos’ works have also been published in Auto Week. Mr. Kwon currently resides in the Windy City, Chicago, with his wife, who actually vocally supports his interests, as well as his newborn daughter. So far, it seems like fatherhood suits him just as naturally as a manual transmission. Twitter | Instagram | Foursquare | Email |
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Bradley Hasemeyer — Correspondent: Behind the Wheel
Bradley has served as Gear Patrol’s on camera personality since the site’s beginning as the host of the widely viewed Behind the Wheel auto review series. A natural born charmer, comedian, and all around stand up gent, Bradley spends his time as a career entertainer in LA, acting in various roles like Super Bowl commercials, when he’s not on assignment for GP or traveling the world as the host of AOL’s popular automotive web show Translogic. Between shoots, Mr. Hasemeyer can be found laughing with his wife, writing, or scoping the streets in search of his next wardrobe enhancement. Twitter | Instagram | Email |
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Patrick Tuttle — Correspondent: Golf, Outdoor
Patrick Tuttle joined Gear Patrol in 2008 with an affinity for gear, gadgets and gizmos. His propensity to scrutinize new product offerings and conduct his own thorough investigations into their actual performance made him a natural fit. To date Patrick has contributed at all levels within the Gear Patrol organization from business development to strategic planning. Now focused on his true weekend passion, golf, along with fitness and all things outdoors, Patrick continues to inform readers on what’s new for the active lifestyle inclined. Patrick has a BS from Cornell University and an MBA from the Stern School of Business at New York University. He is located in New York with his wife and young son. Email |
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Kevin Gray — Correspondent: Tasting Notes
Kevin Gray is a Dallas-based writer, cocktail consultant and occasional bartender. He is the editor of the award-winning drinks blog, Cocktail Enthusiast, and his work has appeared in publications including AOL, The Huffington Post, USAToday.com and Where Magazine. He is also the proprietor of an impressive home bar. Twitter | Email |
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Jeremy Berger — Correspondent: Features & Culture
Jeremy likes Bukowski’s poem, “The Laughing Heart,” the one where he says your life is your life. / know it while you have it. / you are marvelous / the gods wait to delight / in you. Originally from New Hampshire, he’s been a line cook in Mississippi, a teacher and Fulbright Scholar in Berlin, and until 2010, an executive at a marketing and communications agency in New York. Now he’s trying to make sense of the world through storytelling. At GP, Jeremy edits the Briefings section, conducts interviews, writes travel stories, and documents his triathlon prep in the upcoming original series, Road to Ironman. His work also appears in Bon Appetit and AskMen.com. Twitter | Email |
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Audience
Gear Patrol’s readers are active, adventure-seeking, aspirational, discerning, driven, educated, influencers, leaders, quality conscious, successful, tech-savvy, timeless, and worldly.
Gear Patrol is a must-visit destination for the modern male influencer of today. Our readership represents the next generation of leaders in a variety of fields including finance, media, technology, politics, publishing, health, retail, venture-capital, design, entertainment, academia and legal. They are young, graduate-level educated, high-earning men, whose thoughts and opinions are followed closely by their peers.
Specific demographic indices are provided below. Source: Quantcast, April 2012.
Male: 147
25-34: 165
No Kids: 129
HHI $150k+: 143
College Edu: 130
Grad School: 124
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