Caught by hand, saved by mouth
In 1996, founder of Patagonia, Yvon Chouinard, changed the clothing industry with the move to organic cotton. The big dogs, such as Wal-Mart, are finally following suit. Now, 16 years later, Chouinard plans on once again changing an industry –- but this time, it’s the fishing industry. Salmon has been a hot topic of controversy, [...]





