We’ve all experienced it before — that overwhelming desire to stop and marvel at something. For some, the response is sparked by the sight of art, a beautiful landscape or even particular members of the fairer sex (uncouth, we know). Certain things in this world simply demand more than a passing glance or two. For people like us, though, it’s all about great things that live at the intersection of impeccable design and remarkable engineering. Chances are you feel the same way.
Today, we’re introducing a new way of telling stories — one with fewer words and a higher focus on bringing products we test to life through the magic of short-form video, one perfect for a quick moment of inspiration (or awe) that’s mobile friendly and ready to go. We’re calling them GP SHORTS.
Click to watch our first take.