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Flying on water

Timekeeping: The America’s Cup with TAG Heuer

Back in June, we went out to San Francisco for a glimpse inside preparations for the 34th America’s Cup from the perspective of challenger Emirates Team New Zealand and its timekeeping partner, OMEGA. We were out in the city by the bay again recently, this time as a guest of TAG Heuer, a sponsor of the reigning America’s Cup Defender, Team Oracle USA. Finally, the focus was on the sailing

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Challenger of Record

OMEGA Seamaster Emirates Team New Zealand Limited Edition

If you’re a sailing nut, or if you’ve just been following the news lately, you’ll know that this year’s America’s Cup is in a bit of trouble. Fortunately, we still get to enjoy the special edition timepieces put forward by watch brand sponsors. First up is the OMEGA Seamaster Emirates Team New Zealand Limited Edition. We were invited to OMEGA’s launch of the new timepiece and also got to watch the Emirates Team New Zealand boat launch for a training run in the bay.

timekeeping-promo-logo-gear-patrolIntroducing the fresh new face of TIMEKEEPING, a weekly chronicle on the utility, design, tradition and innovation of watches.