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Absinthe Comes to America
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SUPERCARS WITH A CONSCIENCE
Really going green
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The Art of Foam Rolling
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A Basketball coach, literally

Tested: 94Fifty Basketball

This year, the basketball gets a new update in the form of the 94Fifty ($295), a Bluetooth-enabled basketball that pairs with your mobile device to track shot speed, dribble force, control, spin, and acceleration. Posted to Kickstarter on March 5th, it crushed its $100,000 goal in a little over a month. We took it for a test run.

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Like Mike

94Fifty Smart Basketball

It seems like everything is becoming quantified these days. Not to be left out, the data-mining 94Fifty Bluetooth Sensor has made its way into one of America’s most popular sports. 94Fifty Bluetooth Sensor Basketballs ($300), made in partnership with Spalding, are the first digital sports products to be embedded with inertial motion sensors, serving up coaches and players with various metrics concerning ballhandling, shooting, jump-explosion, defensive foot-speed agility and athleticism.

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Seat Pleasant's Finest

Breakdown: Nike KD VI

Kevin Durant had no intention of making a quiet shoe when it came time to design the sixth iteration of his signature Nikes — but the design goes much deeper than its fluorescent green and yellow skin. The KD VI ($130) radically deviates from the traditional high-topped status quo of modern basketball shoes in its pursuit of lighter weight and increased agility. We were lucky enough to attend its release. We break down this flamboyant court beast.

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Meet the concept cars of the sneaker world

Design Spotlight: Nike Elite Series 2.0

Nike has been a dominant force in basketball for years, equipping some of the game’s biggest stars with footwear both on and off the court. Recently, we had the chance to sit down with Nike Basketball Design Director, Leo Chang, to discuss the second generation of the Elite Series, a limited collection of kicks designed for Nike’s premier athletes just in the time for playoff season. Given the stakes, the series which originally launched last year, provides a unique opportunity for Leo and his team to push what’s possible. It’s about designing the best for the best, when limitations have left the building.

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The Dream Team Documentary

This summer marks the 20th anniversary of the “Dream Team.” Loaded with established legends from an earlier era like Bird & Magic, as well as a rocketing star in Michael Jordan — and let’s not forget about college boy Laettner — they became one of, if not the greatest teams ever assembled in the history…

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Because We Can't All Be Ray Allen

SKLZ Rapid Fire Basketball Training Aid

Sick of air-balling those wide open jumpers during your weekly game at the gym? Or perhaps you’re just looking to give junior that extra edge come varsity try outs. In either scenario, the SKLZ Rapid Fire Basketball Training Aid ($125) is the next best thing to hiring a personal ball boy. It’s designed to be…

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Game At Long Range

Sportscraft Step Back 3 Basketball Game

Think you’ve got what it takes to channel Larry Bird but never had the opportunity to show it off? Well the Sportscraft Step Back 3 ($150) might be your ticket. It works like any other basketball shooting game you might have played in your Chucky Cheese glory days with one welcomed twist in the form…

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The Man Behind Horween Leather's Resurgence

30 Minutes With: Nick Horween of Horween Leather

Horween Leather has been around since 1905 and is located in Chicago, IL. They produce leathers for a myriad of uses and companies. Their offerings run the gamut from all the NFL and NBA game balls, to those Shell Cordovan Allen Edmonds you wish you had (Shell leather accounts for only 10% of Horween’s production)….

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Goalrilla Pro Glass

Those of you with driveways or concrete terraces are lucky enough to do a couple of things. Keep your car parked without paying and two, install a kick-ass basketball goal. If you don’t have the funds to install a Porsche then maybe you’ll have the funds to put in a Goalrilla. The professional style goals…