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Don’t Blink!

Blueseventy carbonRZR Goggles

Competitive triathletes are always looking for an edge, whether it’s to shave seconds off of transition times, improve aerodynamics on the bike, or increase comfort. So it’s no surprise that technology plays a big role in the sport. Faster, lighter bikes, wetsuits, and even shoelaces have been designed and tweaked for optimum performance. So why…

jason-heaton-gear-patrol-swimming-blue-seventy-swim-socks
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For the Slightly Less Masochistic Among Us

Blueseventy Swim Socks

There are two camps of open-water swimmers – the purists who wear nothing but a Speedo and those who swaddle themselves in neoprene. If you’re one of the masochists who prefer to swim au naturel, or are an aspiring English Channel swimmer (wetsuits not allowed) read no further. But if you’re like me and intend…

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Not Just for Tri Geeks

Blueseventy Nero Bag

Triathletes are, by nature, gear hounds. Carbon fiber bikes and helmets, tri-specific cycling and running shoes, caps, glasses, water bottles, slippery wetsuits and goggles – the list goes on. So it stands to reason that a bag designed for hauling triathlon gear would do a pretty good job for just about anything. Blueseventy’s Nero Bag…