It wasn’t so long ago that watches with fashion brand names on their dials were routinely dismissed as pretenders, mere arm candy for people with more money than good sense or taste. While there are still plenty of those watches twinkling from department store jewelry counters, other brands — ones more often associated with jewelry, luggage and trench coats — have quietly elbowed their way into loftier company. These five made a splash at this year’s BaselWorld.
Worth far better than third place
Bronze has been around almost as long as horology: finding form in weaponry and decorations at the same time water clocks first appeared (4000 BCE), it’s mankind’s oldest alloy. Concocted in varying combinations of copper and tin, bronze can pack a Vickers hardness rating higher than that of wrought iron and stainless steel combined, and is also anti-magnetic and resistant to the corrosion caused by seawater.These characteristics, along with its ability to stand out in the seas of stainless-steel wristwear, make it an ideal alloy for your wrist.
It’s hard to believe it’s been 40 years since London last christened a new luxury hotel. Standing inside the Bulgari Hotel London, though, you’d be hard pressed not to call the wait well worth it. Nestled in London’s Knightsbridge neighborhood, home of the wealthiest of London’s wealthy, Bulgari’s latest hotel has quite clearly taken a different path than its brethren: better design, less bling.
European history is rife with stories of natives and immigrants pursuing passions in the name of business. Eponymous brands that have flourished from single-person outfits into enterprises both small and large — some luxury and other more municipal in nature — tout their victories loudly. Rightly so. Enormously successful brands almost always have traveled a long, meandering and difficult path to gain their current success. Recently, we were invited to peer into the opulent world of Bulgari (or Bvlgari proper), a company whose unique track has led to excellence in a relatively new niche for the brand: watchmaking.