For a long time our options for buying a bike were limited to what was at the local shop, which was a roll of the dice in terms of selection and service. But with e-commerce consumers have limitless information available at a mouse click. What does this mean as a bike buyer? You have options.
With the experience of working in a bike shop under my belt and a good idea of what type of bike I wanted, I decided to try the “internet bike build” myself. With a budget of $2,000 I set out to best some of the similarly priced complete bikes for sale at the local shop.