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The Mechanical Watch is Dead -- Long Live the Mechanical Watch

Gerd-Rüdiger Lang, Chronoswiss, and the Resurrection of Mechanical Watchmaking

It’s 1981. The Quartz crisis is in full swing. You’re a thirty-something watchmaker, trained in the old-school ways of repairing mechanical watches. But, along with numerous other watchmakers in this horological downturn, you’ve just lost your position with one of the biggest names in the chronograph world because you know nothing about quartz movements.

What do you do?

If you’re Gerd-Rüdiger Lang, you start a watch company. A mechanical watch company.

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Rising to the top

Best of BaselWorld 2013

Another BaselWorld is in the books. Journalists, retailers and watch nerds alike are retreating as we speak to their blogs, stores and web forums to debate who the winners, the losers, the biggest surprises and the biggest disappointments were at this year’s show. Of course, all of the hype surrounding the biggest watch event on the planet is a sign of the times. Watches have become big business, and the launch of a new OMEGA or TAG Heuer attracts the same buzz as a new U2 album or Bond film. Watches are cooler now than they’ve ever been.

Our intrepid band of watch experts has elbowed past the hype and tirelessly pored over the onslaught of new watches shown this past week to distill a list of the most interesting, groundbreaking and just plain sexiest new timepieces of BaselWorld 2013.