Today we’ve got a vintage version of “Want This, Get This”, and its timing couldn’t be better. 2013 is the convergence of two important events in the watch world: it is the 50th anniversary of the Rolex Daytona and also the year in which Tudor makes its American market comeback. One is virtually unattainable to mere mortals and one will give you the same look and Rolex pedigree without having to mortgage your home.
Newman or Everyman?
An enigma wrapped in a riddle inside of a mystery
Today, the Daytona is one of Rolex’s most popular models, and no one is surprised when a rare vintage model achieves a half-million dollar hammer price at auction. This is ironic, because not that long ago, Rolex dealers could hardly give these models away. It’s not too often that a watch goes from a sales dud to a piece for which people will wait years (just for the honor of paying full retail price), but that’s what makes the Daytona such a fascinating story.