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Icon: Casio G-Shock

Born of a desire to create a watch that never breaks, the Casio G-Shock is revered by many as “the toughest watch on the planet”. But it is much more than that. The G-Shock is universally respected, avidly collected, and loved by everyone from Navy SEALS to tree-hugging tech nerds, a watch that gives new meaning to the word “durable”. But where did it come from? Let’s go back to the beginning: Casio’s head of watch design Kikuo Ibe and his “Team Tough” designers.

Presented-by-lexus-logoThis month's features are presented by Lexus. The pursuit of perfection.
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Shock and Awe

G-Shock 30th Anniversary

What do rapper Eminem, snowboarder Louie Vito, basketball player Brook Lopez and actor James Marsden have in common? They make way more money than us. Oh, and they all were at G-Shock‘s 30th Anniversary bash in NYC recently, where the Casio subset released a new slew of timepieces. We were there.

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Phone? What phone?

Casio G-Shock Bluetooth Low Energy Smart Watch

Let’s face it. As convenient as smartphones are, sometimes it’s just not convenient (or tasteful) to break it out. The Casio G-Shock Bluetooth Low Energy Smart Watch ($180) helps you stay in touch without looking like a complete ignoramus at your friend’s birthday dinner. Utilizing Bluetooth v4.0 (Bluetooth low energy technology), the watch connects with…

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Fly by night

Casio G-Shock Aviation Series

We have yet to see a G-Shock watch that looks as if it couldn’t withstand a few strikes from a jackhammer. The Casio G-Shock Aviation Series GWA1000D-1A ($600) is no exception. This time, it’s geared for pilots and other such world-travelers who need a multi-function watch as formidable as they are. The GWA1000D-1A (who names…

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Once You Go Black...

Casio G-Shock Gulfman Black

With enough black on black to make even Gear Patrol contributor Anthony look twice, the Casio G-Shock Gulfman Black has no shortage of darkness and bad-assery. The Gulfman Black inherits the features of the original Gulfman including: mineral glass, rust resistant stainless steel case, resin strap & bezel, day-date-month readout, 200 meter water resistance, solar…

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Casio G-Shock Limited Edition

Casio has rolled out a new watch to commemorate the US Open of Surfing – the largest ocean front sporting exposition. The watch combines: G-Shock technology 200 meter water resistance Afterglow backlight Countdown timer Stopwatch White resin case we’re a little obsessed with What this means to you: Sure, it’s a watch designed specifically for…