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The Mechanical Watch is Dead -- Long Live the Mechanical Watch

Gerd-Rüdiger Lang, Chronoswiss, and the Resurrection of Mechanical Watchmaking

It’s 1981. The Quartz crisis is in full swing. You’re a thirty-something watchmaker, trained in the old-school ways of repairing mechanical watches. But, along with numerous other watchmakers in this horological downturn, you’ve just lost your position with one of the biggest names in the chronograph world because you know nothing about quartz movements.

What do you do?

If you’re Gerd-Rüdiger Lang, you start a watch company. A mechanical watch company.