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A Bacchanal of Music, Sun and Style

GP Short: Coachella

Goddammit, you missed Coachella again. Bradley Hasemeyer, recognizing your FOMO, made the quick 130-mile journey from LA to Coachella Valley to capture the iconic music festival on nothing but an iPhone 5 and the iPro lens kit.

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Conquering the beast

GP Short: Ford Racing F-150 SVT Raptor Assault

We spent a full day at the Ford Racing F-150 SVT Raptor Assault School at Miller Motorsports Park in Toole, Utah, learning the finer points of hill climbing, mixed terrain blasts and bona-fide offroading, all the while tossing the F-150 Raptor so hard that its dusty rooster tails could be seen from space. Read on to watch the GP Short and to find out more about our upcoming feature.

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Putting products on a pedestal

Introducing: Gear Patrol Shorts

We’ve all experienced it before — that overwhelming desire to stop and marvel at something. For some, the response is sparked by the sight of art, a beautiful landscape or even particular members of the fairer sex (uncouth, we know). Certain things in this world simply demand more than a passing glance or two. For people like us, though, it’s all about great things that live at the intersection of impeccable design and remarkable engineering. Chances are you feel the same way.

Today, we’re introducing a new way of telling stories — one with fewer words and a higher focus on bringing products we test to life through the magic of short-form video, one perfect for a quick moment of inspiration (or awe) that’s mobile friendly and ready to go. We’re calling them GP SHORTS.

Click to watch our first take.

canon-logoThis post brought to you by Canon. When only the best will do, expect Canon. Long Live Imagination.