Hasselblad

The Gear You Missed

This Week In Gear: August 2, 2014

This Week in Gear: Indian's new motorcycle, Laphroaig Select, Denon's Dolby Atmos speakers, Yeti's new mountain bike and much more.

What's New, Now

Today in Gear: July 30, 2014

Indian announces its 2015 Roadmaster, a Mac Pro Go Case, HasselBlad's CFV-50c for V System photographers, Mission's Lumen bike and more.

Today in Gear: February 11, 2014

Today in gear, we find a book making waves, a very expensive camera, a jacket for the man screaming at your favorite team and much more.

Today in Gear: June 14, 2013

Hasselblad Lunar The Lunar is a mirrorless 24-MP rig that’ll accept three interchangeable Sony lenses. ISO can be adjusted from 100 to 16,000, there’s a 3-inch LCD screen and 25 focus points. Sport your own flair with your choice of grip: wood, carbon fiber, leather…and maybe frame a snapshot of price tag when you’ve accepted...

Rolex at 200 Megapixels by Jonathan Beer

To tout the whopping 200 megapixel capture capabilities of the new H4D-200MS ($45,000), Hasselblad put the uber shooter in the hands of a few prominent photographers including famous still-object shooter Jonathan Beer. One especially stunning capture is a Rolex photographed using the multi-shot feature, which merges six 50 megapixel shots into one mind-bogglingly immense 200...

40 Grand For 20 Grand

The Fixation | Hasselblad H4D-40

In a declaration only Hassleblad could pull, the new “entry level” H4D-40 ($19,995) medium format digital camera will bring 35mm camera ease to medium format shooting. The 40 megapixel H4D-40 is touted to employ a new autofocus technology called “True Focus”. True Focus AF allows (pro) photographers to compose close distance shots with a unique...