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Will Dufour Bring the Conservative Brand Into the Modern Age?

A New Rolex CEO Gets the Keys to the Kingdom

Rolex had just three CEOs in its first century of existence; it’s had three more in just the past eight years. This week, the iconic company made the latest change in its game of musical chairs, putting Jean-Frédéric Dufour, whom many will recognize as the man who turned Zenith around, in the hot seat. This a major development for one of the most conservative companies in a very conservative industry — particularly because of Dufour’s track record.