jim beam

Greetings from the Bluegrass State

Kentucky Bourbon Trail Travelogue: Day One

We figured the best way to get to the bottom of the recent bourbon boom was to head to the Bluegrass State with a few cameras, some notebooks and clean livers for five days of Kentucky scenery, friendly locals and distillery tours. Here's a play-by-play of day one of our investigation on the Kentucky Bourbon Trail.

Whiskey Wisdom

Bourbon Terms, Explained by the Pros

A full command of bourbon terminology is a necessity when it comes to distinguishing between distilleries and knowing what's in your glass. We asked employees in the bourbon industry to arm us with a basic vocabulary.

Jim Beam-san

Opinion: Jim Beam, Suntory Style

In 1923, a pharmaceutical representative named Shinjiro Torii built a distillery in Yamazaki with the dream of creating a Japanese whisky for the Japanese people. His original distillery evolved into Suntory, a holding company that recently made a $13.62 billion cash play for Beam, Inc., makers of Jim Beam brand spirits, Old Crow, and Maker’s Mark, among others. If it goes through, Suntory will become the third largest whiskey company by volume in the world. What does this mean for the whiskey (and whisky) world?

Today in Gear: April 5, 2013

Field Notes: America the Beautiful Edition Yes, we really like Field Notes. Their America the Beautiful notebooks, a cross-country road trip of Americana printed on the colored covers of their classic pocket notebooks, reaffirm our notions. $10 (3-pack) Easton Power Brigade Bats Just in time for your neighborhood’s home run derby, Easton’s latest bats come...

The Spirit of '95

Jim Beam 1795

Fresh on the heels of your last thought about a reason to imbibe comes

(rī)1 Whiskey

It’s Pronounced “Rye One” Well, this is surprising. Normally we expect our brown distilled bevs in a more traditional package, but the makers of Jim Beam have made a whiskey for the urbanites and sophisticates without disenfranchising the traditionalists. (rÄ«)1 is a modern take on rye whiskey. The 92 proof spirit provides a slightly spicy...

Jim Beam Cooler and Grill Set

From the SEC to the PAC 10 and at every Podunk U in between, you’ll find that the most rabid, ravenous fans begin to show their team pride long before kickoff. The true fan prepares his parking lot conquest with the dedication and abandon of a coach who knows he’s one loss away from getting...