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Time to leave it all on the trail

Taking on the World’s Toughest Bike Race: The Road to La Ruta Starts Now

Anyone who’s been in a race knows that the rush of crossing the finish line is followed almost immediately by the sinking question “What’s next?” The longer the training leading up to the race, the more acute the question. So it wasn’t long after last year’s Road to Ironman series that we were already planning something bigger, inspired by a friendly reader inquiry from Mr. Dirk Shaw, a Senior Vice President at Ogilvy, husband, father of three and endurance cycling fanatic. His assigment: a coast-to-coast race mountain bike race in Costa Rica ranking among the hardest in the world.

limits-promo-logoThis new series is part of a new original GP series, LIMITS, dedicated to exploring the physical and mental borderlands of human capability. And beyond.