Lincoln MKZ

Putting the Town Car days in the rear view

Forward Momentum: Lincoln’s Big Bet on the New MKZ

For city slickers, Lincoln is the company car to a midtown meeting. The recently discontinued Town Car was easily the most recognizable Lincoln: the car of choice for livery cab drivers and Warren Buffett. This wasn’t sustainable. Not too long ago, parent company Ford and primary competitor Cadillac faced a similar problem. How do you...