Not that long ago, “Korean Luxury Car” sounded a lot like “Hardee’s Beef Wellington”. Something was clearly lost in both translation and execution — but those days are gone now. Both Kia and Hyundai have brought their own versions of luxo barges to our shores in the form of the K900 and the Equus. Sure, the snob factor isn’t nearly as present as in the German or Japanese offerings, but that could be just what the doctor (or lawyer) ordered. The Korean luxury sedan has arrived in a big way without making a big move for your bank account.
It takes two to fan dance
Big grilles, rich thrills
Executives require executive rides, but perhaps you’re the new CEO of a startup and you’re strapped for cash. You can’t exactly plunk down for a six-figure european limo while you’re trying to figure out how to cover the new office expansion. We’ve got two rides that cradle you in luxury and deliver you with speed: the Mercedes-Benz S550 and the Hyundai Equus Ultimate. Both are opulently appointed despite a very noticeable $25k difference in price; one says that you’ve arrived, and the other, that you’re comfortably on your way.