The Arrival of the Korean Luxury Sedan: Kia K900 & Hyundai Equus
Not that long ago, “Korean Luxury Car” sounded a lot like “Hardee’s Beef Wellington”. Something was clearly lost in both translation and execution -- but those days are gone now. Both Kia and Hyundai have brought their own versions of luxo barges to our shores in the form of the K900 and the Equus. Sure, the snob factor isn’t nearly as present as in the German or Japanese offerings, but that could be just what the doctor (or lawyer) ordered. The Korean luxury sedan has arrived in a big way without making a big move for your bank account.