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TELLIN’ TIME, WESTERN STYLE

Face Value: Montana Watch Company BFW-3

In case you hadn’t noticed, fly fishing hasn’t gone away since its A River Runs Through It phase. Besides the fresh air, gorgeous scenery and Zen-like calm that comes from a perfect cast, there’s all the cool gear: rods, vests, boots, all made especially for the angler. It was only a matter of time before someone made a fly fishing watch, and this is it: the Montana Watch Company’s BFW-3 ($19,575), part of their Bridger Field Watch line.