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Strapped for time

Icon: The NATO Strap

Whether or not you know exactly what a NATO strap is, you’ve definitely seen one. A trend item that has aggressively taken hold of the watch industry, NATOs can be found on just about any watch, from $35 Timex Weekenders to $7,000 Rolex Submariners to $50,000 Patek Philippes. While the straps have become fairly ubiquitous, their origin can be traced back to a single point in history — and it has nothing to do with NATO forces.

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Rolex? Omega.

Timekeeping: The Watches of James Bond

There’s a bit of dialogue in Casino Royale, the 2006 reboot of the James Bond movie franchise, when Vesper Lynd thinks she has Bond figured out, right down to his watch: “Rolex?” she asks. “Omega”, Bond replies. “Beautiful”, Lynd assesses. Those three words sum up 50 years of Bond and his wristwatches. They also have…