NATO strap

The Timeless Strap

Icon: The NATO Strap

Whether or not you know exactly what a NATO strap is, you’ve definitely seen one. A trend item that has aggressively taken hold of the watch industry, NATOs can be found on just about any watch, from $35 Timex Weekenders to $7,000 Rolex Submariners to $50,000 Patek Philippes. While the straps have become fairly ubiquitous, their origin can be traced back to a single point in history -- and it has nothing to do with NATO forces.

Rolex? Omega.

The Watches of James Bond

From Connery's Rolex to Craig's Omega, the watch 007 wears is integral to his tough, yet refined, persona.