Odin

That's nothing to sneeze at

Follow Your Nose: Five Small-Batch Colognes to Try Now

Look on your bookshelf, in your armoire, wherever you stash your toiletries. We’d bet a shiny buffalo nickel you’ve got one bottle of cologne there, maybe a second collecting dust. That one you've got smells like getting socked with a powdery diaper, but the the packaging made you think of white sand, bracing saltwater and azure skies. What happened? More to the point, how did you end up with that bottle? For all the energy men expend making decisions about what to buy (we should know), we put comparatively little effort into cologne. That changes now. We’re going to take some of the guesswork out by testing men’s cologne here at GP, starting with a look at five men's fragrances from niche brands we like.

Style Pick: Odin x Target

New York menswear brand and retailer Odin has joined forces with Target — don’t let us catch you saying Tarjay — on an upcoming fall collection that will be sold at Target stores nationwide, Odin’s three stores in NYC, and online. The nearly 20 piece set features plenty of stylish but understated cool weather staples...