it’s not just the incredible storytelling that’s so appealing about Mad Men. It’s the style and setting narratives that relive a fabled American decade. Tailored suits and bespoke dresses. Cigarettes. Colors. The Rolling Stones and Beatles. More cigarettes. And the subtle dress watch. We round up 5 stunning watches from the American mid-century in celebration of the season 6 premiere.
Know your movements
Timekeeping: The Importance of In-House
When most people start getting interested in timepieces, the first thing that usually attracts them is the appearance. A distinctive dial, a unique case shape, even a nice strap can draw in the uninitiated. Then they notice watches whose hands sweep smoothly, driven by springs and gears versus the tick-tick that gives away battery driven…
High watchmaking goes deep
Timekeeping: Jaeger-LeCoultre Deep Sea Chronograph
Earlier this year, Jaeger-LeCoultre introduced its retro-tastic Deep Sea Vintage Chronograph at the annual Salon International de Haute Horlogerie in Geneva. The watch made just about everyone’s “Best Of” list (including ours) with its creamy “aged” luminescent markers, textured dial and old-school pump-style chronograph pushers. The watch was homage to a watch JLC never produced…
Changes Come Easy
Timekeeping: How to Change a Watch Strap
Let’s face it, times are tough and it’s not just European governments that are implementing austerity measures. A lot of guys can’t squeeze a new watch into their 2012 budgets. But don’t despair, there’s an affordable way to get a fresh look for your existing watch – change the strap. You might be surprised at…
Patek Philippe takes a walk on the wild side
Patek Philippe Nautilus 5711/A/011
The Gérald Genta-designed Nautilus from Patek Philippe is a bona fide icon in the watch industry, and much like its counterpart from Audemars Piguet, the Royal Oak, which was also penned by Genta, it has seen minimal changes during its nearly 40 years in production. In fact, to the untrained eye, the ref. 3700 would…
Vorsprung durch Technik
Timekeeping: Guide to German Watches
Ask the average guy where the best watches in the world are made and he will undoubtedly say, “Switzerland.” After all, most of the recognizable brands like Jaeger-LeCoultre, Vacheron Constantin, Rolex and Patek Philippe hail from that neutral Alpine nation. It is partly the neutrality of Switzerland that has allowed these great names of horology…





















