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Rolex? Omega.

Timekeeping: The Watches of James Bond

From the Archives: The history of James Bond and his timepiece choice can really be divided up into the “Rolex Era” and the “Omega Era”, despite the fact that the Bonds of Roger Moore and Timothy Dalton donned digital Seikos and a TAG Heuer in between. But Moore’s 007 had more to be ashamed of than what he wore on his wrist, and when was the last time you watched License to Kill? That’s what we thought. We celebrate 50 years of Bond and his wristwatches.