Raen Optics

Keep Austin Geared

Kit: SXSW

You've done it: flight, rental car and hotel booked, $1,700 Gold Badge purchased. You are about to attend the most diversified festival in the country -- SXSW. Now it's time to pack. What does one take to this event featuring A-list celebs, billion dollar corporations and the CEOs of the next big thing? Here's what we brought to stay connected, light on our feet and ready to make a strong first impression for all those meet-and-greet networking sessions (not to mention the VIP parties).

Today in Gear: October 31, 2013

Chrome BLKCHRM Premium Bag Line This year, ditch the orange pumpkin bucket and go upscale, candy carrying-wise. These monochrome black bags are a perfect complement to All Hallows Eve. Hypalon — the same material used in U.S. Coast Guard rafts — makes up the outside of these three packs, each ready to do serious hauling...

Henderson, the Raen King

Raen Optics

Studies based entirely off of vintage pop culture speculation have shown that the quickest way to up your cool-factor is by either smoking or wearing sunglasses. Since the first has shown to cause early onset death, we’ll put our stamp of approval on a pair of shades. And unless your day job involves the paparazzi...