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Keep Austin Geared

Kit: SXSW

You’ve done it: flight, rental car and hotel booked, $1,700 Gold Badge purchased. You are about to attend the most diversified festival in the country — SXSW. Now it’s time to pack. What does one take to this event featuring A-list celebs, billion dollar corporations and the CEOs of the next big thing? Here’s what we brought to stay connected, light on our feet and ready to make a strong first impression for all those meet-and-greet networking sessions (not to mention the VIP parties).

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Today in Gear: October 31, 2013

Chrome BLKCHRM Premium Bag Line This year, ditch the orange pumpkin bucket and go upscale, candy carrying-wise. These monochrome black bags are a perfect complement to All Hallows Eve. Hypalon — the same material used in U.S. Coast Guard rafts — makes up the outside of these three packs, each ready to do serious hauling…

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Henderson, the Raen King

Raen Optics

Studies based entirely off of vintage pop culture speculation have shown that the quickest way to up your cool-factor is by either smoking or wearing sunglasses. Since the first has shown to cause early onset death, we’ll put our stamp of approval on a pair of shades. And unless your day job involves the paparazzi…